Video Marketing 101: How Small Businesses Can Win with Shortform Content

Shortform video is one of the fastest ways to connect with your audience… and you don’t need fancy gear or a film crew to get started. This workshop will help small business owners understand how to plan, shoot, and share short videos that boost engagement and build brand trust. No fluff, just practical steps to get your message out there.
Led by Joe Szynkowski, Owner of The UpWrite Group in Marion. Joe helps small businesses and executives build visibility through sharp messaging, shortform video, and smart content strategy. His team works behind the scenes for national brands, top podcasts, and growing companies across the region.
Learn How To:
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Know what to say and how to say it
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Use your phone to shoot quality video
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Post with purpose across platforms
Whether you’re new to video or looking to sharpen your skills, this workshop is designed to help you boost engagement and build brand trust through shortform content.
This is a FREE Workshop. REGISTER NOW to save your spot!
As with any educational event, hosting this workshop does not constitute an endorsement of any product or program by EThOs @ The Citadel, or its employees.
Event Details
- Date & Time
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Jul 24, 2025 12pm to 1pm
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- Cost
- Free
- Location
- EThOs @ The Citadel
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504 Tower Square Plaza, Marion, Illinois