How to Effectively Leverage Social Media for Businesses of any Size or Budget

How to Effectively Leverage Social Media for Businesses of any Size or Budget

Have you ever wondered how to use social media to help your business?  Nic Skovgaard will teach us in his workshop 'How to effectively leverage social media for businesses of any size or budget.' Nic will focus on the following topics. 

1. The most effective types of social media for different types of businesses
2. The best ways to reach customers through social media
3. How vertical video is reshaping marketing in 2023
4. Strategies for creating effective vertical video content
5. The 5-pillar strategy for content planning
6. Tips and tricks for shooting videos on any budget
7. A Q&A session and social strategy audit

Nic Skovgaard is the founder of AlterEgo Marketing, a full-service creative agency with clients spanning Southern Illinois,Tennessee, Missouri and Western Kentucky. He graduated from Southern Illinois University Carbondale with a degree in Public Relations in 2007.

Skovgaard founded AlterEgo Marketing in June 2014 and now represents many well-known businesses including RSP Heating & Cooling, Integrity Roofing, Wright Building Center, The Southern Illinois Community Foundation, Tru-Bilt Buildings and Flesner-Wentzel Law.

Nic is a graduate of the Leadership Carbondale program, The Wizard Academy, and has been recognized as one of The Southern Illinoisan’s 20 under 40. He serves on the Chamber’s Ambassador Committee and is a member of Kiwanis Club and the Rotary Club. As the facilitator of the Jackson County CEO program, a part of the Midland Institute for Entrepreneurship, Nic helps students grow their networks and found their first company before they graduate high school.

Nic currently lives in Herrin with his wife Nancy and 4 young children